LGBTQ, Cannabis Cultures Unite in These Pride Products for 2019
by Elise McDonough - for Leafly - June 13, 2019
When designing their Limited Edition Pride Pack, Lowell Herb Co wanted to support creative female entrepreneurs while giving back to the LGBTQ+ community, so the cannabis company partnered with Dina Rodriguez of Letter Shoppe to create a piece of art.
“When I was approached to create this unique poster design, it felt like it was a dream project,” Rodriguez wrote. “It’s ideal to be able to work with like-minded brands that believe in a better world where women and the LGBTQ community have a stronger voice.”
Directly benefiting the LGBTQ community through the first ever partnership between GLAAD and a cannabis brand, 10% of the sales from each Pride Pack purchased in June will be donated and every customer will receive Rodriguez’s poster as a gift.
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